![]() ![]() You have to be triggered to do it, want to do it and be able to do it, otherwise it won’t happen. Behaviour only happens when motivation, ability and a prompt come together. ![]() Fogg describes the principle behind this as ‘ B = MAP’. In his book ‘ Tiny Habits’, Fogg describes how shrinking your habits down to small actions allows you to create new habits or to stop the ones you’d like to get rid of. Fogg figured out that simplicity is the key to successfully changing behaviour. The ‘Tiny Habits method’ was developed by BJ Fogg, the founder and director of the Behavior Design Lab at Stanford. In this post, I’d like to talk about another behavioural design principle: using Tiny Habits.īefore I go into detail about how you can start using Tiny Habits to change behaviour, let’s take a look at the theory behind it. In earlier posts, we’ve written about nudging, gamification and other psychological tricks to help people change their behaviour for the better. One particularly powerful technique is using Tiny Habits. Luckily there are more positive ways of changing behaviour. ![]() Making people change their habits is not easy. When it comes to problemsolving and innovation, you will often have to influence people’s behaviour. ![]()
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